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A Thaw in Holiday Fragrance Sales

Prestige fragrance sales are up around Christmas.

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By: TOM BRANNA

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Surprise, surprise, fragrance is hot again, according to The NPD Group. Heading into the holiday season, total prestige fragrance sales have been experiencing a marked improvement over the same time in 2009, when fragrance sales were down 12% from 2008. Sales from August to October 2010 grew 4% (up $20 million) over the same time period last year. “While there will again be electronics vying to be top gifts this holiday season, new fragrances, as well as classic scents, have again b...

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